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From omnichannel to conversational AI: the intelligent evolution of customer experience

From omnichannel to conversational AI: the intelligent evolution of customer experience

Por Karen Roldan
04/04/2025
9 min. de lectura

From omnichannel to conversational AI: the intelligent evolution of customer experience

From omnichannel to conversational AI: the intelligent evolution of customer experience

Karen Roldan
04/04/2025
9 min. de lectura
omnicanal a la ia conversacional

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From omnichannel to conversational AI: the intelligent evolution of customer experience

 

The evolution of Customer Experience is advancing at great speed. Companies are no longer just looking to be available on all channels, but to build relationships with their customers based on more intelligent, fluid and human automations. In this context, wolkvox is leading a key transformation: the evolution of the omnichannel approach towards a conversational model, a transition that redefines the way organizations communicate and connect with their audience.

The omnichannel approach: solid foundation for a seamless conversation

The omnichannel model remains a key pillar in delivering an integrated experience. Being present on multiple channels such as WhatsApp, email, chat, social networks, calls or mobile apps, allows customers to choose how to communicate, with the continuity they expect. This strategy has been key to improving availability, increasing coverage and providing more consistent care.

However, today’s environment demands more than presence and continuity. Today, the real differential lies in how conversations develop within these channels. Customer expectations have evolved, and demand faster, more personalized responses with greater understanding of the context. Therefore, the next natural step is to adopt a conversational approach.

The conversational model: interactions that generate value

The conversational approach puts the focus on the intelligence behind every interaction. It is no longer just about being available, but about having relevant, fluid and natural conversations in any channel. Through technologies such as natural language processing (NLP), machine learning and Knowledge Retrieval, autonomous AI agents can interpret intentions, adapt to complex contexts and deliver useful answers immediately.

This evolution improves efficiency, reduces friction and builds stronger relationships with customers, regardless of whether the contact occurs via WhatsApp, social networks, web chat or voice calls. In other words, the conversation becomes the engine of the experience.

wvx Conversational AI: the platform that makes the transformation possible

At wolkvox we developed wvx Conversational AI, a platform designed to facilitate this transition to conversational. It is a robust, intuitive and powerful solution that allows companies to create intelligent autonomous agents capable of interacting with users in voice and/or text, through WhatsApp, social networks, webchat, among other channels.

Thanks to its low-code development environment, teams can build complex conversational flows without the need for extensive technical knowledge. This speeds up implementation and allows for quick adjustments to respond to the dynamics of each business.

In addition, wvx Conversational AI integrates easily with CRMs, databases and internal systems, allowing agents to access key information in real time to deliver personalized, process-aligned responses. With knowledge retrieval technologies, agents do not need to constantly retrain, as they can query up-to-date information directly from corporate sources.

The result is a more agile operation, with 24/7 attention, reduced costs and greater control over each interaction.

Why go conversational? 

Incorporating a conversational strategy allows organizations to scale without losing quality. Conversations become more natural and empathetic, with a continuity that builds trust and loyalty. In addition, centralizing management under a conversational logic allows for better data structuring, accurate performance measurement and evidence-based decision making.

Intelligent automation also frees up the organization’s human talent to focus on higher-value tasks, without sacrificing personalization at touch points and moving to oversight of autonomous agent assignments.

The future (and present) of Customer Experience is conversational

At wolkvox we know that the real evolution in customer service is not in choosing between omnichannel or conversational, but in integrating them intelligently. With wvx Conversational AI, we help companies maintain their presence across all channels while optimizing every conversation with advanced technology, empathy and agility.

Revolutionizing, redefining and redesigning the way you communicate with your users is no longer an option, it is a necessity. The companies that lead the Customer Experience today are those that have understood that conversation is not just a medium, but the heart of every customer relationship.

Ready to get started?

Request a personalized demo today and discover how to put your conversations at the center of your customer service strategy.


[email protected] 

From omnichannel to conversational AI: the intelligent evolution of customer experience

 

The evolution of Customer Experience is advancing at great speed. Companies are no longer just looking to be available on all channels, but to build relationships with their customers based on more intelligent, fluid and human automations. In this context, wolkvox is leading a key transformation: the evolution of the omnichannel approach towards a conversational model, a transition that redefines the way organizations communicate and connect with their audience.

The omnichannel approach: solid foundation for a seamless conversation

The omnichannel model remains a key pillar in delivering an integrated experience. Being present on multiple channels such as WhatsApp, email, chat, social networks, calls or mobile apps, allows customers to choose how to communicate, with the continuity they expect. This strategy has been key to improving availability, increasing coverage and providing more consistent care.

However, today’s environment demands more than presence and continuity. Today, the real differential lies in how conversations develop within these channels. Customer expectations have evolved, and demand faster, more personalized responses with greater understanding of the context. Therefore, the next natural step is to adopt a conversational approach.

The conversational model: interactions that generate value

The conversational approach puts the focus on the intelligence behind every interaction. It is no longer just about being available, but about having relevant, fluid and natural conversations in any channel. Through technologies such as natural language processing (NLP), machine learning and Knowledge Retrieval, autonomous AI agents can interpret intentions, adapt to complex contexts and deliver useful answers immediately.

This evolution improves efficiency, reduces friction and builds stronger relationships with customers, regardless of whether the contact occurs via WhatsApp, social networks, web chat or voice calls. In other words, the conversation becomes the engine of the experience.

wvx Conversational AI: the platform that makes the transformation possible

At wolkvox we developed wvx Conversational AI, a platform designed to facilitate this transition to conversational. It is a robust, intuitive and powerful solution that allows companies to create intelligent autonomous agents capable of interacting with users in voice and/or text, through WhatsApp, social networks, webchat, among other channels.

Thanks to its low-code development environment, teams can build complex conversational flows without the need for extensive technical knowledge. This speeds up implementation and allows for quick adjustments to respond to the dynamics of each business.

In addition, wvx Conversational AI integrates easily with CRMs, databases and internal systems, allowing agents to access key information in real time to deliver personalized, process-aligned responses. With knowledge retrieval technologies, agents do not need to constantly retrain, as they can query up-to-date information directly from corporate sources.

The result is a more agile operation, with 24/7 attention, reduced costs and greater control over each interaction.

Why go conversational? 

Incorporating a conversational strategy allows organizations to scale without losing quality. Conversations become more natural and empathetic, with a continuity that builds trust and loyalty. In addition, centralizing management under a conversational logic allows for better data structuring, accurate performance measurement and evidence-based decision making.

Intelligent automation also frees up the organization’s human talent to focus on higher-value tasks, without sacrificing personalization at touch points and moving to oversight of autonomous agent assignments.

The future (and present) of Customer Experience is conversational

At wolkvox we know that the real evolution in customer service is not in choosing between omnichannel or conversational, but in integrating them intelligently. With wvx Conversational AI, we help companies maintain their presence across all channels while optimizing every conversation with advanced technology, empathy and agility.

Revolutionizing, redefining and redesigning the way you communicate with your users is no longer an option, it is a necessity. The companies that lead the Customer Experience today are those that have understood that conversation is not just a medium, but the heart of every customer relationship.

Ready to get started?

Request a personalized demo today and discover how to put your conversations at the center of your customer service strategy.


[email protected] 

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